Understanding Inbound Links and their Benefits
March 15, 2006
by Brian Gilley
Link building has arguably been the most important factor and one of the core focus areas for most companies and webmasters wanting to improve their rankings within search engines. It’s no secret that every major search engine heavily weighs inbound links for their search results, including natural occurrences of those links, anchor text being used within their search results, and quantity or quality of those links.
Within this article, I’ll explain exactly what you need to do to successfully market a page or pages within your web site and achieve a good balance of quality inbound links. For simplicity, I will discuss anchor text variations, most effective text to use within links, and where links should be acquired, i.e. directories, blogs, or other niche sites.
The first concept to grasp is that there are many types of links that can be targeted, not just an anchor text link with two or three words to a particular page of your site. Let’s start with the following three types:
1) URL or Web Page Links
- these links are directed to a URL of a web site. This type of link to a specific page does increase the general authority of that particular page and is beneficial to use to increase the natural occurrences of inbound links to a web site.
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Five Common Myths About Search Engine Optimization
January 13, 2006
Picture this scene, an adolescent boy walks into a barber shop and says to the barber, “Don’t touch me, I’m only here because my mom forced me.” Search engine optimizers are sometimes put into the position of the barber. They are knowledgeable and willing to work on their client’s site, but the client doesn’t want any modifications done to the text that is visible on her web pages. This kind of dilemma occurs due to general misconceptions about search engine optimization. Let’s look at these misconceptions.
1. SEO only involves writing meta tags and working on “invisible” code
Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. They come to a search engine optimizer and think that he or she will sprinkle these words into the meta tags and it will work like magic. This is a major misunderstanding.
It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, “But I like the way it looks now.” You may like the way it looks, but the search engines will not recognize that your page is truly about Electronic Widgets unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.
So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it. But you should also be ready to listen to what the optimizer has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your key words or phrases.
How To Create A Successful Forum
November 23, 2005
This article might be of intrest to those seeking tips to create a successful forum.
Free article via Sitepoint
How To Create A Successful Forum
Hello I have decided to take a few hours of my time to write up a how to on creating a successful forum, these days there are hundreds if not thousands of forums launched each day and I bet more the 80% of them over the next month will shut down.
This is because making a forum is just as hard as making a web site if not harder as there is no real content to get visitors attracted what you need is a great design and active members to be on your way to having a forum in which you can receive an income and maybe even live off selling advertising and getting members to pay to signup.
Choosing A Theme:
When choosing a theme make sure you are knowledgeable in that area as most users will be looking for someone to answer there questions and if the admin cant it kind of sets the theme for the rest of the board and you will end up failing in your quest to becoming a successful webmaster/forum owner.
Before choosing a theme make sure you have a look at the market I can tell you right now setting up a webmaster forum or domain forum unless you have funds in which to spend then you are wasting your time there are to many out there and the market its flooded but by all means if you have a great idea then go for it as they are very profitable if you manage to get members.
SEO Duplicate Web Content Penalty Myth Exploded
October 28, 2005
The “duplicate content penalty” myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. The myth is that search engines will penalize a site if much of its content is also on other websites.
Clarification:
there is a real duplicate content penalty for content that is duplicated with minor or no variation across the pages of a single site. There is also a “mirror” penalty for a site that is more or less substantially duplicating another single site. What I’m talking about here is the reprint of pages of content individually, rather than in a mass, on multiple sites.
Another clarification: “penalty” is a loaded concept in SEO. “Penalty” means that search engines will punish a website for violations of the engine’s terms of service. The punishment can mean making it less likely that the site will appear in search results. Punishment can also mean removal from the search engine’s index of web pages (”de-indexing” or “delisting”).
How have I exploded the “duplicate content penalty” myth?
* PageRank. Many thousands of high-PageRank sites reprint content and provide content for reprint. The most obvious case is the news wires such as Reuters (PR 
and the Associated Press (PR 9) that reprint to sites such as http://www.nytimes.com (PR 10).
* The proliferation of content reprint sites. There are now hundreds of websites devoted to reprint content because it’s a cheap, easy magnet for web traffic, especially search engine traffic.
* Experience. I’ve seen significant search engine traffic both from distributing content to be reprinted and from reprinting content on the site.
How to submit your site to search engines
October 20, 2005
I’m sure if you own a site/blog you would have come across this many times…”How To Submit Your Site To Google,Yahoo!,MSN,Alta Vista”, or in short, how to submit it to search engines.
Some have had the idea that we need to constantly keep re-submitting
our site(s) to search engines,instead of just submitting it once.
Other believe the contrary….so who’s right?
Unless there has been substantial or significant changes made to its content, submitting a website that is already in a given search engine’s database is even a bad idea, as some engines could treat it as spam.
To be sure, before submitting (or resubmitting) pages, first check each search engine to determine if the new page has already indexed. There is no fundamental reason to resubmit a page to an engine if that updated page is already in the engine’s database.
for a full Article on how to submit your site(s) to major search engines,
I recomend thatyou read THIS ARTICLE
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